Course taught by Jennifer Yucus,
Assistant Professor of Art
at Midwestern State University
WHAT IS THIS COURSE?
Students will learn the historical and
contemporary contributions that London has
provided to the field of graphic design.
Students will visit museums, design firms, and
receive lectures from some of London’s greatest
designers in order to broaden their perspective
on the design world. Each student will create a
design campaign that will be portfolio and
exhibition worthy by the end of this course. This
course is part of the British Studies Program.
THE WHO’S WHO OF LONDON GD:
London has the largest concentration of design
and advertising firms in the world. Proposed
design firms to tour include: Barnbrook Studios,
Empire Design, and Baseline Magazine. These
award winning design firms are home to famous
graphic designers that have a major influence
on the industry.
From a historic type tour of the city to exploring
the William Morris Museum, students will also
dive into London’s rich graphic design history!
Getting excited yet?
Not only do students get to tour amazing
design studios and historic sites, you will also
be creating a design campaign! This project
emphasizes problem solving skills and the art of
selecting appropriate images, typography, and
symbols for communication. The design project
for the 2014 GD LONDON class is to create a
campaign for tourism in London!