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This is a job description only.
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Code: 5406 PCLS: N1007 Pay Grade:  Exempt:  Yes ORP:  Yes EEO Code:  1
Title: Director, Marketing and Public Information
Description: Serves as the public relations arm of the university. Responsible for releasing all official university news, except athletic news, and for projecting a positive image through a variety of mediums. Acts as a liaison between the university and the media to promote a positive image. Responsible for the development and maintenance of the university website and the operations of the University Print Shop. Directly supervises the University Webmaster, Print Shop Supervisor, and Marketing and Public Information staff. Reports to the Vice President for University Advancement and Public Affairs.
Examples: Writes and distributes timely news releases, takes photographs of campus events, maintains good contacts with the media and the community, Provides a marketing plan for the image of the university. Makes decisions on advertising production and placement. Maintains a supply of promotional items. Produces weekly Update for campus distribution. Plans and manages Channel 2ís information crawl. Works with the University Webmaster to develop a consistent and effective website. Serves on the Student Publications Board and as editor of the Sunwatcher magazine. Maintains files of newspaper clippings of all MSU related items. Produces annual versions of a public information brochure. Performs other duties as assigned.
Physical Condition:
Experience: Three or more years experience in print or electronic media, public relations, or advertising. Must have the demonstrated ability to use a camera and have experience in layout design. Experience in making presentations before large groups. University experience in public relations strongly preferred.
Knowledge: Must be able to write clearly and effectively. Must have a good knowledge of broadcast and print advertising practices and requirements; know how to write in Associated Press (AP) style; be knowledgeable in the use of computers and common office software programs such as Word, Excel, and Outlook. Must possess knowledge and ability to write, design and layout advertisements, brochures and other publications. Knowledge of standard office practices and procedures, budgeting, and personnel management.
Education: Bachelor's degree required, preferably in mass communications, journalism or marketing. Master's degree preferred.
Additional Requirements: Requires exceptional interpersonal and communication skills. Must be able to make presentations before large groups; and be able to plan and adhere to a fiscally responsible budget. Must present a positive image for the university. *Regular reliable attendance is required. *This position is designated as security sensitive and requires a criminal background check.

Last updated 2012-03-21