TR @ 9:30-10:50 a.m.
Students will have the opportunity to develop and implement a short-term public relations campaign for a client. By the end of the course, you will be able to:
1. Identify an organization’s stakeholder groups and evaluate their relationships to the organization.
2. Solve public relations problems using a team approach.
3. Develop and use appropriate research techniques to plan, implement and evaluate a short-term PR project for an organization.
4. Make public relations decisions based on client needs; social, ethical and legal constraints; and sound research information.
5. Write clear, concise, effective proposals, reports and other PR materials.
6. Present a clear, professional project summary and evaluation in writing and orally.
COURSE DESIGN & REQUIREMENTS
Class discussions will include information about various aspects of PR campaign planning and implementation, including social, ethical and legal considerations. Students will develop and implement a special event plan for a client, including conducting research, projecting a budget, creating publicity materials, and evaluating the plan’s success. Class time also will include progress reports, group meetings and other activities necessary to implement the project.
A. PROJECT DEVELOPMENT/IMPLEMENTATION = 50% of the course grade
B. PROJECT PROGRESS REPORTS = 15% of the course grade
C. PROJECT EVALUATION REPORT & PRESENTATION
COURSE GRADING POLICIES
A = Outstanding work and team participation
B = Good work and team participation
C = Average work and team participation
D = Below-average work and team participation
F = Unacceptable work and team participation
Assignments must be typed, double-spaced.
Late work will not be accepted. This is a calendar-driven project that will be implemented for a real client, so any late assignment puts the entire project at risk.
Attendance: Students are expected to attend, be on time for and participate in class. The instructor reserves the right to drop any student who misses more than three class periods. There is no “make-up work” for this course. NOTE: If you cannot meet outside of class time and/or must miss more than three class periods, DROP THIS COURSE. Excessive absences from regularly scheduled classes and meetings held outside of class time will lower your grade.
7. Senior Portfolio: Please note that all mass communication majors are required to submit a senior portfolio before registering for the mass communication capstone course, Senior Production (October 1 for spring semester registration and March 1 for fall semester registration). This requirement is a part of MSU’s reaccreditation with the Southern Assoc. of Colleges and Schools and is non-negotiable. Students are required to demonstrate communication competence through the written word, the spoken word and visual communication; two examples of each competency are required. Students will not be admitted to Senior Production until the department chair certifies that they have satisfied the portfolio requirement.
As you go through this and other classes, you are responsible for saving course work that could be included in your senior portfolio.
Please see your instructor, adviser, the department chair or any mass communication faculty member for handouts with more information (“Mass Communication Senior Portfolio Competencies” and “Mass Communication Senior Portfolio FAQ”).
More information is available at:
The instructor reserves the right to change any part of this syllabus for any reason, and will give sufficient notice if changes are necessary.