MWF @ 11 - 11:50 a.m.
This course examines the nature of public relations, how it functions in an organization, and its role in society. The course is designed to give you a broad understanding of the development and practice of public relations, as well as the profession’s theory, issues and trends. In addition to learning from lecture information and reading the text, students also will examine several cases, conduct research and analyze information designed to reinforce public relations principles. By the end of the course, you should be able to:
distinguish between PR’s communication activities and its strategic management function.
These will be based on the assigned readings (see schedule on pp. 2-3) and class discussions. They will be unannounced and given in class at the discretion of the instructor.
3. HOMEWORK ASSIGNMENTS: 100 points each
A handout explaining these assignments will be provided. Students must work independently of each other on these assignments.
a. Assignment #1, Public Opinion & Persuasion = due date: October 3
b. Assignment #2, Law & Ethics = due date: October 31
c. Assignment #3, Internal Relations = due date: November 21
c. Assignment #4, External Relations = due date: Monday, Dec. 5 (during final exam period)
C. COURSE GRADES
A = 90% -100% of the total possible points
B = 80% - 89% of the total possible points
C = 70% - 79% of the total possible points
D = 60% - 69% of the total possible points
F = Less than 60% of the total possible points
**NOTE: The instructor reserves the right to add or cancel assignments as the course progresses. If for some reason the number of assignments total more or fewer than the original number set for the course, the method of calculating your final grade will remain the same: the total points a student achieves for all submitted assignments will be divided by the total possible points for all the assignments to obtain a percentage, and a grade will be assigned according to the percentage scale outlined above.
Late work will not be accepted.
Attendance: Students are expected to attend, be on time for and participate in class. The instructor reserves the right to drop any student who misses more than three class periods. Students who miss more than three class periods without verifiably good reasons will be dropped from this course.
3. Compliance with Americans with Disabilities Act: Any student with a disability who is registered with the MSU Office of Disability Support Services should notify the instructor at the beginning of the course to ensure that alternatives may be found to provide the student with full class participation.
7. Senior Portfolio: Please note that all mass communication majors are required to submit a senior portfolio before registering for the mass communication capstone course, Senior Production (October 1 for spring semester registration and March 1 for fall semester registration). This requirement is a part of MSU’s reaccreditation with the Southern Assoc. of Colleges and Schools and is non-negotiable. Students are required to demonstrate communication competence through the written word, the spoken word and visual communication; two examples of each competency are required. Students will not be admitted to Senior Production until the department chair certifies that they have satisfied the portfolio requirement.
As you go through this and other classes, you are responsible for saving course work that could be included in your senior portfolio.
Please see your instructor, adviser, the department chair or any mass communication faculty member for handouts with more information (“Mass Communication Senior Portfolio Competencies” and “Mass Communication Senior Portfolio FAQ”).
More information is available at:
8. Other: You may be asked to provide your assignments on a portable computer medium (e.g., jump/thumb drive) or by email.
BE AWARE THAT the instructor reserves the right to change any part of this syllabus for any reason, and will give sufficient notice if changes are necessary.