TR @ 2 p.m. - 3:20 p.m.
A. COURSE DESCRIPTION & OBJECTIVES
This course examines advertising from a broad perspective, how it functions and its role in society. Designed primarily as a lecture-discussion class, the information you learn should help you understand the fundamentals of advertising practices, theory and methods. Students are expected to read not only the text assignments, but also access other sources that will help them understand the complex field of advertising. The course will provide a foundation for more advanced advertising study for those pursuing careers in the field of mass communication, and it should be of value to all students in their roles as consumers.
By the end of the semester, you should be able to:
Explain the legal, social and ethical constraints that impact the advertising industry.
Held at the discretion of the instructor, these will be over the text readings and classroom discussions. Quizzes will be held at the beginning of the class period, so be on time.
4. MID-TERM EXAM: 100 points
This will be an objective exam. A study guide will be provided prior to the exam. The exam will be held on Thursday, Oct. 13.
5. ADVERTISING PROJECT:150 points
a. This project will be your final exam and is DUE Thursday, Dec. 8, no later than 3:00 p.m.
C. COURSE GRADES
A = 90% -100% of the total possible points
B = 80% - 89% of the total possible points
C = 70% - 79% of the total possible points
D = 60% - 69% of the total possible points
F = Less than 60% of the total possible points
**NOTE: The instructor reserves the right to adjust or cancel assignments as the course progresses. If for some reason assignments total somewhat more or fewer than the original number set for the course, the method of calculating the final grade will remain the same: the total points a student achieves for all submitted assignments will be divided by the total possible points for all the assignments to obtain a percentage, and a grade will be assigned according to the percentage scale outlined above.
Homework assignments must be typed, double-spaced, on one side of the page.
Late work will not be accepted.
Attendance: Students are expected to attend, be on time for and participate in class. The instructor reserves the right to drop any student who misses more than two class periods. Students who miss more than two class periods without verifiably good reasons will be dropped from this course.
6. Senior Portfolio: Please note that all mass communication majors are required to submit a senior portfolio before registering for the mass communication capstone course, Senior Production (October 1 for spring semester registration and March 1 for fall semester registration). This requirement is a part of MSU’s reaccreditation with the Southern Assoc. of Colleges and Schools and is non-negotiable. Students are required to demonstrate communication competence through the written word, the spoken word and visual communication; two examples of each competency are required. Students will not be admitted to Senior Production until the department chair certifies that they have satisfied the portfolio requirement.
As you go through this and other classes, you are responsible for saving course work that could be included in your senior portfolio.
Please see your instructor, adviser, the department chair or any mass communication faculty member for handouts with more information (“Mass Communication Senior Portfolio Competencies” and “Mass Communication Senior Portfolio FAQ”).
More information is available at:
7. Other: You may be asked to provide your assignments on a portable computer medium (e.g., jump/thumb drive) or by email.
BE AWARE THAT the instructor reserves the right to change any part of this syllabus for any reason, and will give sufficient notice if changes are necessary.