MWF @ 11 - 11:50 a.m.
This course examines the nature of public relations, how it functions in an organization, and its role in society. The course is designed to give you a broad understanding of the development and practice of public relations, as well as the profession’s theory, issues and trends. In addition to learning from lecture information and reading the text, students also will examine several cases, conduct research and analyze information designed to reinforce public relations principles. By the end of the course, you should be able to:
A. READING ASSIGNMENT QUIZZES: 10 points each
These will be based on the assigned readings. They will be unannounced and given at the discretion of the instructor.
B. FOUR IN-CLASS WRITING ASSIGNMENTS: 25 points each
C. HOMEWORK ASSIGNMENTS: 100 points each
A handout explaining each assignment will be provided. Students must work independently of each other on each of these assignments.
1. Assignment #1, Research = due date: October 4
2. Assignment #2, Analysis/Planning = due date: November 1
3. Assignment #3, Communication = due date: November 22
4. Assignment #4, Evaluation = due date: Monday, Dec. 6 (during final exam period)
C. COURSE GRADES
A = 90% -100% of the total possible points
B = 80% - 89% of the total possible points
C = 70% - 79% of the total possible points
D = 60% - 69% of the total possible points
F = Less than 60% of the total possible points
**NOTE: The instructor reserves the right to add or cancel assignments as the course progresses. If for some reason the number of assignments total more or fewer than the original number set for the course, the method of calculating your final grade will remain the same: the total points a student achieves for all submitted assignments will be divided by the total possible points for all the assignments to obtain a percentage, and a grade will be assigned according to the percentage scale outlined above.
Late work will not be accepted. If you know you’ll be in class when an assignment is due, turn in your work early. A late assignment earns a zero for points.
Attendance: Students are expected to attend, be on time for, and participate in class. The instructor reserves the right to drop any student who misses more than three class periods. Makeup work for any absence is at the discretion of the instructor.
OTHER COURSE POLICIES
BE AWARE THAT the instructor reserves the right to change any part of this syllabus for any reason, and will give sufficient notice if changes are necessary.