Course Objectives: At the end of the course, students will, in part.
1. Describe how marketing contributes to the effectiveness of health organizations.
2. Define the organization, performance, evaluation and control of marketing.
3. Explain marketing strategy in relationship to development of health care lines.
4. Analyze and design an offering with position, price, distribution, and promotion.
5. Prepare a marketing analysis and plan for a new or improved current offering line.
6. Explain techniques regarding service offering design, and service system engineering.
7. Describe how creativity and innovation can be increased so offering lines can continually rejuvenate themselves to fulfill clients’ needs/wants,
8. Present how to apply quantitative and auditing techniques related to planning, managing, and evaluating health services organization product lines.
9. Be able to discuss the impact of a variety of economic theories on the development of a strategic marketing plan.
Traditionally there are three levels of participation:
active, moderately active and passive.
An active participant is prepared and contributes to the general
learning of the class, asks pertinent questions, actively listens, asks
relevant questions when confused by course content, and shares relevant
insights. I hope you all will strive to be
Final Exam: Multiple Choice, True/False, Short Answer. This exam must be overseen by a proctor, the proctor form is located on the Blackboard class homepage and must be submitted within 2 weeks of the class beginning date.
Each module will have one MWP, the goal of the MWP is to
focus on a particular aspect of the module, and the MWP will form a part of the
final FP. Each MWP must have a minimum
of two unique, referenced peer reviewed
articles NOT including the textbook. The
professor will review each MWP, point out its strengths and weaknesses. Students should respond to these comments and
use to make improvements that should be incorporated into the final FP. During the MWP the student will take on the
role of an administrator in a health care organization of their choosing. Each
module will contain a variety of questions that will be explored during the MWP
and the discussions.
Each module will have one case. Whenever possible the professor will try to
design cases and questions that will help you explore issues the you will cover
in your final paper.
Each module will have instructor posed discussion questions. The response must be carefully thought out,
and draw upon the readings or other appropriate outside sources.
The responses in the MWP, cases and discussions may be used
when writing the FP. However, not all of
the information you will need to discuss in the FP will be covered in the MWP
or the discussions. It is expected that
you will incorporate the comments of your professor on your MWPs, cases in your
FP. If you do not, it will have a
noticeable effect on your final grade.
The FP must have a minimum of 12 references drawn
from peer reviewed journals, government websites or statutory laws. WIKI and websites that are not academic in
nature are not acceptable references. At
a minimum ˝ of the references must be recent (2009-2011). To find appropriate journal articles make use
of the libraries databases. If you are
not sure how to use them please contact the reference librarian for assistance.
The FP paper will be at least 12 full pages in length –
remember title pages, abstract, table of contents and references don’t count
toward the page length.
The paper should not use more than 10% direct quotes. I will run the paper through Turnitin to
check for plagiarism; to check your own paper you can run it through
SafeAssign. SafeAssign is located on the
class homepage. SafeAssign is a free software and isn’t as thorough as Turnitin
but it may help you catch some unintended plagiarism.
The final exam is cumulative, online and will be timed. Exams in this class must be proctored. A proctor simply observes you while you are
taking the exam. For a proctor to be considered as acceptable they must
complete the form located on the homepage and meet the requirements noted on
the form. See the class homepage for the form that the proctor must complete. Proctor
forms are due to the professor by November 21st. Students who do not have a proctor form on
file will be given a grade of “0” on the final.
Modules 1-6 60
Writing Paper (MWP) 30
7 Final Paper (FP) 20
Exam (FE) 20
The MWP and FP must be in APA style, double-spaced, and typed in Word
with Times Roman 12 Font. All MWPs,
Cases and the FP must be attached as a Word file in the appropriate ASSIGNMENT
area in Blackboard. All work must be
turned in on time, late work will not be accepted unless permission is asked
prior to the due date and unusual circumstances arise.
For more detail regarding MWP, Cass and FP requirements see COURSE REQUIREMENTS section.
Papers must be written using APA 5th ed. or above.
Discussion Responses must be turned in by 6PM on the due date. Comments must be turned in by 6PM within 5 days after the Response due date.
All Due Dates are noted in the Class Assignment Schedule.
A Final Project that is turned in after the due date will receive an automatic deduction of 10 %. Projects will not be accepted five days after the due date without prior the permission of the instructor and the team will receive a zero for the assignment.
Late discussion responses or commentary will not be accepted.
Team members who do not actively participate in the group assignment will lose at a minimum ten points from the final project grade.
I assume that the written work you turn in reflects your own ideas and your own words, unless you specifically attribute them to another source. A modest amount of quotation and paraphrasing for written assignments is acceptable. However, appropriate acknowledgement of the ideas, works, writings, or opinions that you borrow must be stated. Academic dishonesty is not acceptable and is a breech of the student code of ethics. Dishonesty includes, but not limited to: 1) plagiarism*, 2) submitting work that was not prepared by you (fraud), and 3) helping another student with their work when expressly prohibited (cheating).
*Plagiarism: As noted using direct quotes or sections of writing from other author’s without the appropriate citations is unacceptable. Any written assignment may be submitted to a computer-based review to assess it for evidence of plagiarism. Please see the additional notes on the main page regarding what constitutes plagiarism.
By enrolling in this course, the student expressly grants MSU a "limited right" in all intellectual property created by the student for the purpose of this course. The "limited right" shall include but shall not be limited to the right to reproduce the student's work product in order to verify originality and authenticity, and for educational purposes.
All ADA requests are honored if a letter specifying the needed accommodations is obtained from the Office of Disability Services. Please submit your request to the MSU ADA coordinator.Students with letters specifying needed accommodations must contact the instructor within the first two weeks of the term.