Healthcare Marketing and Economics

Course Details

Course Number: HSAD 5203  Section Number: 10

Fall 2011

Location: Martin Hall

Classroom Number: 107A

Days & Times: Internet  

Office Hours by appointment on Monday 8:45-1P and Tuesday 11A-12:30P and in the evening 5:15-30P



Course Attachments

Textbooks

Essentials of Health Care Marketing.2nd edition  ISBN: 100763783501

Economics for Healthcare Managers. 2nd edition   ISBN: ISBN-13: 978-1-56793-314-7

MSU Faculty Member
Dr. Roe Roberts   
view Profile »

Course Objectives

Course Objectives: At the end of the course, students will, in part.

1. Describe how marketing contributes to the effectiveness of health organizations.

2.  Define the organization, performance, evaluation and control of marketing.

3.   Explain marketing strategy in relationship to development of health care lines.

4.   Analyze and design an offering with position, price, distribution, and promotion.

5.   Prepare a marketing analysis and plan for a new or improved current offering line.

6.   Explain techniques regarding service offering design, and service system engineering.

7.   Describe how creativity and innovation can be increased so offering lines can continually rejuvenate themselves to fulfill clients’ needs/wants,

8.  Present how to apply quantitative and auditing techniques related to planning,   managing, and evaluating health services organization product lines.

9. Be able to discuss the impact of a variety of economic theories on the development of a strategic marketing plan.


Course Expectations

PARTICIPATION:

Traditionally there are three levels of participation: active, moderately active and passive.   An active participant is prepared and contributes to the general learning of the class, asks pertinent questions, actively listens, asks relevant questions when confused by course content, and shares relevant insights.  I hope you all will strive to be active learners.

Final Exam: Multiple Choice, True/False, Short Answer.  This exam must be overseen by a proctor, the proctor form is located on the Blackboard class homepage and must be submitted within 2 weeks of the class beginning date.

STUDENT ASSIGNMENTS:

 Modules 1-6:

MWP (Module Writing Project)

Each module will have one MWP, the goal of the MWP is to focus on a particular aspect of the module, and the MWP will form a part of the final FP.  Each MWP must have a minimum of two unique,  referenced peer reviewed articles NOT including the textbook.  The professor will review each MWP, point out its strengths and weaknesses.  Students should respond to these comments and use to make improvements that should be incorporated into the final FP.   During the MWP the student will take on the role of an administrator in a health care organization of their choosing. Each module will contain a variety of questions that will be explored during the MWP and the discussions.

 Case

Each module will have one case.  Whenever possible the professor will try to design cases and questions that will help you explore issues the you will cover in your final paper.

 

MD (Module Discussion)

Each module will have instructor posed discussion questions.  The response must be carefully thought out, and draw upon the readings or other appropriate outside sources. 

 

Module 7

    Final Paper (FP)

The responses in the MWP, cases and discussions may be used when writing the FP.  However, not all of the information you will need to discuss in the FP will be covered in the MWP or the discussions.  It is expected that you will incorporate the comments of your professor on your MWPs, cases in your FP.   If you do not, it will have a noticeable effect on your final grade.

The FP must have a minimum of 12 references drawn from peer reviewed journals, government websites or statutory laws.  WIKI and websites that are not academic in nature are not acceptable references.  At a minimum ˝ of the references must be recent (2009-2011).  To find appropriate journal articles make use of the libraries databases.  If you are not sure how to use them please contact the reference librarian for assistance.

The FP paper will be at least 12 full pages in length – remember title pages, abstract, table of contents and references don’t count toward the page length.

The paper should not use more than 10% direct quotes.  I will run the paper through Turnitin to check for plagiarism; to check your own paper you can run it through SafeAssign.  SafeAssign is located on the class homepage. SafeAssign is a free software and isn’t as thorough as Turnitin but it may help you catch some unintended plagiarism.   

   Final Exam

The final exam is cumulative, online and will be timed.  Exams in this class must be proctored.  A proctor simply observes you while you are taking the exam. For a proctor to be considered as acceptable they must complete the form located on the homepage and meet the requirements noted on the form. See the class homepage for the form that the proctor must complete.  Proctor forms are due to the professor by November 21st.  Students who do not have a proctor form on file will be given a grade of “0” on the final.



Grading Standards

Grading

Modules 1-6                                                                            60

            Cases                                                   24

            Module Writing Paper (MWP)           30

                           Discussion (MD)                                  6

            Module 7  Final Paper (FP)                                                     20

            Exam (FE)                                                                               20

100

The MWP and FP must be in APA style, double-spaced, and typed in Word with Times Roman 12 Font.  All MWPs, Cases and the FP must be attached as a Word file in the appropriate ASSIGNMENT area in Blackboard.  All work must be turned in on time, late work will not be accepted unless permission is asked prior to the due date and unusual circumstances arise.

For more detail regarding MWP, Cass and FP requirements see COURSE REQUIREMENTS section.



Final Exam12/3/2010  9AM

Submission Format Policy

Papers must be written using APA 5th ed. or above.

Discussion Responses must be turned in by 6PM on the due date.  Comments must be turned in by 6PM within 5 days after the Response due date.

  All Due Dates are noted in the Class Assignment Schedule.



Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Late Paper Policy

A Final Project that is turned in after the due date will receive an automatic deduction of 10 %.  Projects will not be accepted five days after the due date without prior the permission of the instructor and the team will receive a zero for the assignment. 

 

Late discussion responses or commentary will not be accepted.

 

Team members who do not actively participate in the group assignment will lose at a minimum ten points from the final project grade. 


Plagiarism Policy Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception. Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters. We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student. We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed. Written and adopted by the 2002-2003 MSU Student Senate.

Students with Disabilities The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, 397-4140.

Safe Zones Statement The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

Contacting your Instructor All instructors in the Department have voicemail in their offices and MWSU e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

Other Policies

ACADEMIC HONESTY

I assume that the written work you turn in reflects your own ideas and your own words, unless you specifically attribute them to another source. A modest amount of quotation and paraphrasing for written assignments is acceptable.  However, appropriate acknowledgement of the ideas, works, writings, or opinions that you borrow must be stated.  Academic dishonesty is not acceptable and is a breech of the student code of ethics.  Dishonesty includes, but not limited to: 1) plagiarism*, 2) submitting work that was not prepared by you (fraud), and 3) helping another student with their work when expressly prohibited (cheating).  

 

*Plagiarism:   As noted using direct quotes or sections of writing from other author’s without the appropriate citations is unacceptable.  Any written assignment may be submitted to a computer-based review to assess it for evidence of plagiarism.   Please see the additional notes on the main page regarding what constitutes plagiarism.

By enrolling in this course, the student expressly grants MSU a "limited right" in all intellectual property created by the student for the purpose of this course.  The "limited right" shall include but shall not be limited to the right to reproduce the student's work product in order to verify originality and authenticity, and for educational purposes

ADA Requests

 All ADA requests are honored if a letter specifying the needed accommodations is obtained from the Office of Disability Services.  Please submit your request to the MSU ADA coordinator.Students with letters specifying needed accommodations must contact the instructor within the first two weeks of the term.


Writing Proficiency Requirement All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed English 1113 and English 1123 and 2) earned 60 hours. You may meet this requirement by passing either the Writing Proficiency Exam or English 2113. Please keep in mind that, once you've earned over 90 hours, you lose the opportunity to take the $25 exam and have no option but to enroll in the three-credit hour course. If you have any questions about the exam, visit the Writing Proficiency Office website at http://academics.mwsu.edu/wpr, or call 397-4131.