MWF @ 12 - 12:50 p.m.
A. COURSE DESCRIPTION & OBJECTIVES:
Through discussion, readings and homework assignments, this course is designed to:
Upon successful completion of this course you should be able to:
Readings from the text will be assigned, but many materials will be from outside sources. The course strongly emphasizes developing writing skills from a PR perspective and the research and planning that are required to develop effective PR messages. Discussions and in-class exercises will focus on recognizing an organization’s PR opportunities and how to communicate effectively in writing with an organization’s stakeholders.
B. COURSE ACTIVITIES & ASSIGNMENTS
ASSIGNMENT # OF POINTS
ONE (1) CLIENT SITUATION ANALYSIS REPORT 100
ONE (1) CLIENT SPECIAL EVENT PROPOSAL 200
ONE (1) CLIENT TRI-FOLD BROCHURE 200
TWO (2) EVENT PRESS RELEASES (50 pts. each) 100
ONE (1) CLIENT SPECIAL EVENT KIT 100
C. COURSE GRADES
A = 90% -100% of the total possible points
B = 80% - 89% of the total possible points
C = 70% - 79% of the total possible points
D = 60% - 69% of the total possible points
F = Less than 60% of the total possible points
**NOTE: The instructor reserves the right to adjust or cancel assignments as the course progresses. If for some reason assignments total somewhat more or fewer than the original number set for the course, the method of calculating the final grade will remain the same: the total points a student achieves for all submitted assignments will be divided by the total possible points for all the assignments to obtain a percentage, and a grade will be assigned according to the percentage scale outlined above.
8. ASSIGNMENT GRADING CRITERIA:
(i) Neatness; use of correct materials and logical format
(ii) Correct grammar, spelling and punctuation
(iii) Meeting deadlines
(iv) Writing accuracy, clarity/readability, appropriate to audience
(v) Content complete and based on research information
Late work will not be accepted. If you know you’ll be out of town on a due date, turn in your work early. A late assignment earns a zero for points.
Attendance: The university attendance policy is included in the MSU Student Handbook. Attendance records will be kept for this course. Generally, makeup work will be allowed only if you are participating in official school activities and provide a letter from the sponsoring professor, coach or administrator. Students who miss more than three class periods without verifiably good reasons will be dropped from this course.
D. COURSE POLICIES:
1. Attendance: The university attendance policy is included in the MSU Student Handbook. Attendance records will be kept for this course. Generally, makeup work will be allowed only if you are participating in official school activities and provide a letter from the sponsoring professor, coach or administrator. Students who miss more than three class periods without verifiably good reasons will be dropped from this course.
2. Academic Dishonesty: The MSU Student Honor Creed, written and adopted by the MSU Student Senate and found in both your student handbook and the university catalog, includes the statement: “As an MSU student, I pledge not to lie, cheat, steal, or help anyone else to do so.”
The policy on Academic Dishonesty is outlined in the MSU Student Handbook, and includes cheating, collusion and plagiarism. STUDENTS WHO VIOLATE THE TERMS OF THIS POLICY AND THE MSU STUDENT HONOR CREED WILL RECEIVE AN ‘F’ FOR THIS COURSE.
3. Compliance with Americans with Disabilities Act: Any student with a disability that may prevent full participation in this course and who is registered with the Office of Disability Services, should notify the instructor at the beginning of the course to ensure that alternatives may be found to provide full class participation.
4. Limited Right: By enrolling in this course, the student expressly grants Midwestern State University a “limited right” in all intellectual property created by the student for the purpose of this course. This “limited right” shall include, but shall not be limited to, the right to reproduce the student’s work product in order to verify originality and authenticity, and for educational purposes.
5. FERPA: The instructor abides by the provisions of the Family Educational Rights and Privacy Act. Additionally, the instructor will not release a student’s academic information or discuss a student’s academic progress or class attendance with his/her parent or guardian. Furthermore, the instructor will not discuss a student’s grades with him/her in class, over the phone or by email. Students who have questions about their grades must make an appointment with the instructor.
6. Disruptive Behavior: Anyone disrupting the class will be dropped from the course. (See MSU Student Handbook under “Standards of Conduct.”)
BE AWARE THAT the instructor reserves the right to change any part of this syllabus for any reason, but will give sufficient notice if changes are necessary.