Marketing Management

Course Details

Course Number: 4753  Section Number: 170

Fall 2010

Location: Dillard College of Business Administration

Classroom Number: 345

Days & Times:

5:30 p - 6:50 p

Course Attachments

Syllabus  syl-309059MWS-2010-Fall-MKTG4753-20100827-093214.docx


MSU Faculty Member
Dr. Chris Shao   
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Course Objectives

General Learning Goals:
• Team building and collaboration to achieve group objectives. During the case analysis team project, students will work in teams as they gather information, make marketing strategy decisions, and develop a written report and prepare for an oral presentation. The students’ abilities to work in teams will be assessed by peer evaluations.
• Competency in writing for common business scenarios. Current issue summaries will be assessed for writing ability. Furthermore, teams will prepare and submit one written case analysis. Part of the score of this project is based on the team’s ability to develop a cohesive report free from grammatical and formatting errors.
• Competency in speaking for common business scenarios. Students will practice their oral presentation skills in current issues discussions as part of the class participation. In addition, teams will prepare and give one case analysis oral presentation. Part of the score of this project is based on the team’s ability to present the information in a professional manner.
• Problem solving and decision-making abilities through critical analysis, evaluation, and interpretation of business information. Students will demonstrate problem solving and decision-making ability as they identify the problem at issue, assess the key assumptions of the issues, and fair-mindedly follow evidence and reason in decision making. Part of the score on this project is based on the appropriateness of the team’s case analysis.
• Being able to utilize available technology for common business applications. Students will be instructed, practice, and be assessed on utilizing technology for common business applications. In-class and out-of-class exercises will be used as part of technology utilization score. Also, case analysis project requires students to utilize technology for common business applications.
These general learning goals are among those established by the Dillard College of Business Administration. General learning goals represent the skills that graduates will carry with them into their careers. While assessing student performance in obtaining these general learning goals, the Dillard College is assessing its programs. The assessments will assist us as we improve our curriculum and curriculum delivery.

Course Expectations

Course Specific Learning Goals: After completing this course, students should:
• be familiar with the range of decisions implicit in strategic marketing management and planning, and able to develop skills in using a variety of analytical frameworks for making such decisions,
• be able to develop an understanding of how markets contrast in terms of their “enduring characteristics,” and their stage of development and how the nature of competition in such markets is impacted,
• be able to develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy,
• have the skills in organizing for effective strategic marketing and in implementing the market planning process, and
• be able to communicate effectively with marketing terminology.

Grading Standards

Student's performance will be assessed using the following elements.

Exams (3): Each exam will consist of multiple-choice and/or short-answer questions. Exams will cover assigned chapters, in-class lectures, speakers, and any other assigned readings. Students are responsible for all assigned textbook material, even if it is not directly discusses in class.
Final exam is optional. You do not need to take the final exam, if you are satisfied with the results of your first three exams. If you are not satisfied with the results of your first three exams, you may take the final exam and use the result from the final exam to replace one of the results from previous exams. All exams will be given only on the scheduled dates. If you miss any one of the first three exams because of reasons other than the authorized absences (see University Class Attendance Policy), then the final exam is mandatory. Be aware that the final exam is going to be comprehensive. Should you decide to take the final exam, please inform the instructor 48 hours before the scheduled final exam date.

Current Issues (4): For the current issues assignments, you need to turn in an article summery of a current issue of your own choice. At the same time, you need to be ready to discuss the events from marketing’s stand point.

Case Analysis Team Project: There will be a team case analysis project. Each student will be part of a team and the number of members in each team will be determined by the class size. You need to find your own team members. The list of team members is to be turned in on Monday, September 20.
Both a written report and an oral presentation are required for this project. The written project should be typed, double-spaced, with one-inch margin, and between 6-7 pages in length, excluding cover page, table of content, executive summary, exhibits, graphs, appendices, references/bibliography, etc. The recommended font size is Times New Roman 12. The written project is due by 5:30pm, Monday, November 22. No late project can be accepted.
The presentations should be planned, rehearsed, and in the 15-20 minutes range (you need to practice your presentation as a group). These presentations are expected to be professional, which means professional dress, professional attitude, and everyone in the team participates. You are required to use PowerPoint for the presentation. Only one 3x5 index card per presenter is allowed for your presentation. You should have backup hard copy overheads of your PowerPoint slides in case something goes wrong with PowerPoint. At the beginning of class on the day of the presentation, the group needs to give the instructor a copy of all visuals to be shown. All team members must be present and share equally in the presentation to earn a grade for this assignment.

Participation: The course is highly interactive between the class and the instructor. Through class discussion, students will have the opportunity to use the concepts, ideas, and strategies presented in class. It is, therefore, extremely important that you actively participate in class discussion. Students should read the assigned material and complete assignments prior to coming to class and be prepared to discuss and ask questions relating to assigned material. In addition, in-class exercises will be assigned on an irregular basis and counted as your participation credits. Participation in class discussion is encouraged.

Peer Evaluation: You will grade your team members on the quality and quantity of the participation in the team by completing peer evaluation forms. You are required to turn in these evaluation forms. If the instructor does not receive these completed evaluation forms from you, then you will lose all of your peer evaluation points. The peer evaluation forms must be completed in private, and given to the instructor in a sealed envelope. These peer evaluations are due by 5:30pm, Monday, November 29. The instructor will use these evaluations to assign grades to individual team members.

Exam and project points will be allocated using the following scheme.




Grades will be assigned using the following scheme.


16% x 3


90% £Grade


Current Issues

2.5% x 4


80% £Grade < 90%


Written Case Analysis



70% £Grade < 80%


Case Analysis Presentation



60% £Grade < 70%





Grade < 60%  


Peer Evaluation





 The grade ranges are firm. For example, a 79.99% is less than 80%, and therefore, a "C". Thus you can assess the performance required prior to the semester paper and final exam. Semester grades will be reported through normal University channels with no exceptions.

Submission Format PolicyNote: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism Policy Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception. Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters. We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student. We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed. Written and adopted by the 2002-2003 MSU Student Senate.

Students with Disabilities The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, 397-4140.

Safe Zones Statement The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

Contacting your Instructor All instructors in the Department have voicemail in their offices and MWSU e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

Attendance Requirements

Attendance Policy: Regular attendance is expected and roll will be taken. Upon a student’s third absence, that student will be dropped for nonattendance and receive a grade of WF for the course. See the MSU Student Handbook page 39-40, for University Class Attendance Policy.

Other Policies

Missed Examination Policy: Only students with authorized absences (see University Class Attendance Policy) may make up missed examinations. Students must make up a missed exam before they are allowed to return to class.

Syllabus Change Policy:

This syllabus is a guide for the course and is subject to change. Syllabus changes will be communicated in class and/or through the WebWorld.

Additional Information:

Grade Appeals: Any student who believes a grade has been inequitably awarded should first contact the instructor who awarded the grade to discuss the issue and attempt to resolve the differences. A student has 30 days following the first day of the succeeding semester to file a written appeal with the dean of the instructor’s college in which the course was taught. Refer to the Undergraduate Catalogue for further details. See the MSU Student Handbook for University policy on grade appeal.

Grade Changes: No grade except “I” may be removed from a student’s record once properly recorded. Changes are not permitted after grades have been filed except to correct documented clerical errors. Requests for error correction must be initiated immediately after the close of the semester for which the grade was recorded.

Awarding and Removal of I: I - incomplete; a non punitive grade given only during the last one fourth of a semester and only if a student (1) is passing the course; (2) has reason beyond the control of the student why the work cannot be completed on schedule; and (3) arranges with the instructor to finish the course at a later date by completing specific requirements that the instructor must list on the grade sheet. A student may remove a grade of I within 30 days by completing the stipulated work.

Final Grades: The instructor does not post final grades. The department staff does not give out grades. Do not call, e-mail, or stop by the department office to ask for grades. Only a student’s instructor can release a student’s grade.

General policies: Exam dates are firm. The student is responsible to have all materials prepared on time. Please feel free to contact the instructor as needed. I want to see everyone do well in this course, but a big part of success depends on the student. I view everyone as an "A" student until proven otherwise. I expect on-time attendance, preparation, participation, and professional effort. Students who have a good attitude and strive to meet these expectations will find me very supportive - I will do whatever I can to help students succeed in this course and beyond.

Assignments: Assignments are due in class at the beginning of class on the specified due date. No late assignments will be accepted. You are late when I finish collecting the assignments. All assignments, except in-class exercises, are to be either computer printouts or typed.

Classroom behavior: All university regulations regarding classroom behavior will be followed. Behaviors that interrupt classroom lectures, discussions, and/or presentations will not be tolerated and will result in a loss of a letter grade. These behaviors include, but not limited to, the following:
• Come to other teams’ presentations late and leave early. You are late if the other teams have started their presentations. Do not come in before the teams finish their Questions and Answers. Once you are in the classroom, do not leave until all teams finish their presentations.
• Come to class late and leave early. You are late to class if I have started the lecture or discussion. If you leave the classroom before class ends, do not return.
• Come to exams late. You are late to exams if there is one student turns in his/her exam.
• Communicate through your cell phones.

Writing Proficiency Requirement All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed English 1113 and English 1123 and 2) earned 60 hours. You may meet this requirement by passing either the Writing Proficiency Exam or English 2113. Please keep in mind that, once you've earned over 90 hours, you lose the opportunity to take the $25 exam and have no option but to enroll in the three-credit hour course. If you have any questions about the exam, visit the Writing Proficiency Office website at, or call 397-4131.