2:00p - 3:20p
The basic objectives of this course are to (1) provide students with a fundamental understanding of the marketing process; (2) discuss some of the marketing strategy alternatives available to marketing managers; (3) increase students' awareness of, appreciation for, and insight into marketing decision making; and (4) develop basic skills in analyzing and solving marketing problems using various problem-solving techniques.
General Learning Goals:
• Demonstrate problem solving and decision-making abilities through critical analysis, evaluation, and interpretation of business information. Students will practice problem solving and decision-making skills during in-class discussion (some examples of activities include identifying methods of market segmentation, selecting methods of marketing research, designing new products, and calculating markup chains). Assessment will occur during course examinations.
• Have an understanding of the influence of global and multicultural issues on business activities. Instruction in multicultural issues will occur during course lectures throughout the semester. Instruction in global issues will occur during lectures that cover the impact of globalization. Students will be assessed on cultural and global influences during regularly scheduled exams.
These general learning goals are among those established by the Dillard College of Business Administration. General learning goals represent the skills that graduates will carry with them into their careers. While assessing student performance in obtaining these general learning goals, the Dillard College is assessing its programs. The assessments will assist us as we improve our curriculum and curriculum delivery.
Course Specific Learning Goals: After completing this course, students should be able to:
• Define and discuss marketing and the marketing concept
• Recognize and discuss how environmental factors affect marketing activities
• Identify and describe factors involved in consumer decision making
• Segment markets and develop profiles of a target market
• Integrate product, distribution, promotion, and pricing strategies
• Recognize the ethical, economic, international, legal, social, and technological implications of marketing actions
COURSE FORMAT: Class meetings will follow primarily a lecture format, although questions and discussion are encouraged at every class meeting. Although time will not permit discussion of all important ideas described in the text, students are responsible for all assignments unless the instructor indicates otherwise. Reading the assigned text material before attending each lecture is highly recommended. Doing so should enhance student understanding of the material presented in class.
For maximum learning in this course, a detailed analysis of assigned reading prior to each lecture, keen attentiveness to marketing examples, and thoughtful and active listening during class lectures are necessary. Therefore, thorough preparation for and regular attendance and active participation in all class meetings are expected.
GRADING: Students' grades will be based on their performance in four in-class multiple-choice exams. Each exam will be worth 25% of the student’s final grade.
NOTE: To maintain equity and academic integrity, (1) a student failing to take an assigned exam will be required to take a make-up exam (that will be either multiple-choice or essay in format) and (2) no extra credit will be allowed. All make-up exams must be completed by Friday, December 3, 2010, by 5 pm. No make-up exams will be allowed after that date.
NOTE ABOUT IN-CLASS BEHAVIOR: (1) Any kind of electronic interactive device must be disengaged during class. Failure to do so will result in your removal from the class roll. (2) Late arrival will not be tolerated. You would not be late for a meeting with your boss—well, I am your boss in this course, and we have bi-weekly meetings. (3) You are preparing yourself to become a professional, so act in a professional manner inside and outside of class with your peer students and me. (4) You are to be attentive and focused during class lectures, just as you would be with your boss. Therefore, sleeping in class, reading the newspaper, talking with your neighbor, or engaging in any other kind of disruptive activity is unacceptable and will be sanctioned accordingly.