Principles of Marketing

Course Details

Course Number: 3723  Section Number: 101

Fall 2010

Location: Dillard College of Business Administration

Classroom Number: 101

Days & Times:

2:00p - 3:20p

Course Attachments

Syllabus  syl-ad1710MWS-2010-Fall-MKTG3723-20100827-105314.doc


MSU Faculty Member
Alan Dubinsky   
view Profile »

Course Objectives

The basic objectives of this course are to (1) provide students with a fundamental understanding of the marketing process; (2) discuss some of the marketing strategy alternatives available to marketing managers; (3) increase students' awareness of, appreciation for, and insight into marketing decision making; and (4) develop basic skills in analyzing and solving marketing problems using various problem-solving techniques.

General Learning Goals:

• Demonstrate problem solving and decision-making abilities through critical analysis, evaluation, and interpretation of business information. Students will practice problem solving and decision-making skills during in-class discussion (some examples of activities include identifying methods of market segmentation, selecting methods of marketing research, designing new products, and calculating markup chains). Assessment will occur during course examinations.

• Have an understanding of the influence of global and multicultural issues on business activities. Instruction in multicultural issues will occur during course lectures throughout the semester. Instruction in global issues will occur during lectures that cover the impact of globalization. Students will be assessed on cultural and global influences during regularly scheduled exams.

These general learning goals are among those established by the Dillard College of Business Administration. General learning goals represent the skills that graduates will carry with them into their careers. While assessing student performance in obtaining these general learning goals, the Dillard College is assessing its programs. The assessments will assist us as we improve our curriculum and curriculum delivery.

Course Expectations

Course Specific Learning Goals: After completing this course, students should be able to:
• Define and discuss marketing and the marketing concept
• Recognize and discuss how environmental factors affect marketing activities
• Identify and describe factors involved in consumer decision making
• Segment markets and develop profiles of a target market
• Integrate product, distribution, promotion, and pricing strategies
• Recognize the ethical, economic, international, legal, social, and technological implications of marketing actions

COURSE FORMAT: Class meetings will follow primarily a lecture format, although questions and discussion are encouraged at every class meeting. Although time will not permit discussion of all important ideas described in the text, students are responsible for all assignments unless the instructor indicates otherwise. Reading the assigned text material before attending each lecture is highly recommended. Doing so should enhance student understanding of the material presented in class.

For maximum learning in this course, a detailed analysis of assigned reading prior to each lecture, keen attentiveness to marketing examples, and thoughtful and active listening during class lectures are necessary. Therefore, thorough preparation for and regular attendance and active participation in all class meetings are expected.

Grading Standards

GRADING: Students' grades will be based on their performance in four in-class multiple-choice exams. Each exam will be worth 25% of the student’s final grade.

NOTE: To maintain equity and academic integrity, (1) a student failing to take an assigned exam will be required to take a make-up exam (that will be either multiple-choice or essay in format) and (2) no extra credit will be allowed. All make-up exams must be completed by Friday, December 3, 2010, by 5 pm. No make-up exams will be allowed after that date.

Submission Format PolicyNote: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism Policy Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception. Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters. We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student. We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed. Written and adopted by the 2002-2003 MSU Student Senate.

Students with Disabilities The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, 397-4140.

Safe Zones Statement The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

Contacting your Instructor All instructors in the Department have voicemail in their offices and MWSU e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

Attendance Requirements

NOTE ABOUT IN-CLASS BEHAVIOR: (1) Any kind of electronic interactive device must be disengaged during class. Failure to do so will result in your removal from the class roll. (2) Late arrival will not be tolerated. You would not be late for a meeting with your boss—well, I am your boss in this course, and we have bi-weekly meetings. (3) You are preparing yourself to become a professional, so act in a professional manner inside and outside of class with your peer students and me. (4) You are to be attentive and focused during class lectures, just as you would be with your boss. Therefore, sleeping in class, reading the newspaper, talking with your neighbor, or engaging in any other kind of disruptive activity is unacceptable and will be sanctioned accordingly.

Writing Proficiency Requirement All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed English 1113 and English 1123 and 2) earned 60 hours. You may meet this requirement by passing either the Writing Proficiency Exam or English 2113. Please keep in mind that, once you've earned over 90 hours, you lose the opportunity to take the $25 exam and have no option but to enroll in the three-credit hour course. If you have any questions about the exam, visit the Writing Proficiency Office website at, or call 397-4131.