Grad Seminar in Marketing

Course Details

Course Number: 5513  Section Number: 170

Fall 2010

Location: Dillard College of Business Administration

Classroom Number: 186

Days & Times:


5:30p - 8:20p

Course Attachments

Syllabus  syl-ad1710MWS-2010-Fall-MKTG5513-20100827-105343.doc


MSU Faculty Member
Alan Dubinsky   
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Course Objectives

The basic objectives of this course are to (1) increase students' awareness of, appreciation for, and insight into decision making in marketing management; (2) enhance students' abilities to cope with problems faced by marketing managers; (3) sharpen students' analytical skills; (4) afford students opportunity to read and synthesize literature pertaining to marketing management; and (5) enhance students' oral communication skills.

General Learning Goals:

• Competency in speaking on marketing-related issues. Students will practice their oral communication skills via class participation during each class period. The information that students offer must be made in a professional manner.

• Problem solving and decision-making abilities through critical analysis, evaluation, and interpretation of business information. Students will demonstrate problem-solving and decision-making ability as they identify key issues in each assigned reading, assess the strengths and weaknesses of each reading, and suggest how marketers can make use of each reading.

These general learning goals are among those established by the Dillard College of Business Administration. General learning goals represent the skills that graduates will carry with them into their careers. While assessing student performance in obtaining these general learning goals, the Dillard College is assessing its programs. The assessments will assist us as we improve our curriculum and curriculum delivery.

Course Expectations

Course Specific Learning Goals: After completing this course, students should:
• Be familiar with the range of decisions implicit in marketing management and planning and able to develop skills in using a variety of analytical frameworks for making such decisions
• Be able to develop an understanding of how markets contrast in terms of their “enduring characteristics,” and their stage of development and how the nature of competition in such markets is affected
• Be able to develop skills in using a variety of marketing management tools, ranging from product portfolio strategy to competitive strategy
• Have the skills in organizing for effective strategic marketing and in implementing the market planning process
• Be able to communicate effectively with marketing terminology.

COURSE FORMAT: Class meetings will take one of two approaches. Two sessions will entail solely a lecture addressing basic marketing concepts. The balance of the semester’s class meetings will involve in-depth class discussion of assigned readings from the marketing management literature about important issues facing marketing managers. For maximum learning during these sessions, a detailed analysis of assigned readings and thoughtful and active participation during class discussion are necessary. Consequently, thorough preparation for and regular attendance and active participation in all class meetings are expected.


Grading Standards

GRADING CRITERIA: Students’ final grades will be based on their (a) performance on two in-class exams, (b) individual participation during discussion of assigned readings, and (c) deportment in and out of the classroom. The nature of these criteria is described below.

EXAMS: Two in-class exams will be administered to students. They will address solely the lecture material that was addressed in the previous class session.

CLASS PARTICIPATION: During class meetings in which assigned readings are to be discussed, the instructor will select students at random to answer questions that pertain to one of the assigned readings. Alternatively, the instructor may ask a student to present the article to the class. The above process will be repeated until all assigned readings for the class meeting have been discussed. All students are expected to be prepared to answer questions posed by the instructor and participate actively in class discussion that focuses on all of the assigned readings. Those not prepared to participate when asked to do so will receive a grade of “0” (zero) for that class meeting.

Occasionally, in lieu of class participation, a class session may be devoted solely to administration of an in-class essay quiz that addresses all three assigned articles. If so, students will be required to (a) record in detail what each of the three articles proposes and (b) indicate the pros and cons of each article relative to marketing managers.

Student Deportment: The nature of students’ behavior (e.g., professionalism, respectfulness, dependability, attitude, perseverance, motivation) toward students and the instructor will be assessed throughout the semester, both in and out of the classroom.

A student’s final grade will be based on the following weighting scheme:

Two Examinations 40%
Assigned Readings Class Participation/Quizzes 50
Deportment 10

NOTE: In order to maintain fairness, the following guidelines will be followed: (1) students absent during an exam or participation class session will take an exam that addresses the assignment for that class session—or else will receive a “0”; (2) a student’s final grade will be reduced by 10 percent for each absence from class; and (3) no extra credit will be allowed.

Submission Format PolicyNote: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism Policy Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception. Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters. We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student. We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed. Written and adopted by the 2002-2003 MSU Student Senate.

Students with Disabilities The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, 397-4140.

Safe Zones Statement The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

Contacting your Instructor All instructors in the Department have voicemail in their offices and MWSU e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

Attendance Requirements

NOTE ABOUT IN-CLASS BEHAVIOR: (1) Any kind of electronic interactive device must be disengaged during class. Failure to do so will result in your removal from the class roll. (2) Late arrival will not be tolerated. You would not be late for a meeting with your boss—well, I am your boss in this course, and we have weekly meetings. (3) You are preparing yourself to become a professional, so act in a professional manner inside and outside of class with your peer students and me. (4) You are to be attentive and focused during class, just as you would be with your boss. Therefore, sleeping in class, reading the newspaper, talking with your neighbor, or engaging in any other kind of disruptive activity is unacceptable and will be sanctioned accordingly.

Writing Proficiency Requirement All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed English 1113 and English 1123 and 2) earned 60 hours. You may meet this requirement by passing either the Writing Proficiency Exam or English 2113. Please keep in mind that, once you've earned over 90 hours, you lose the opportunity to take the $25 exam and have no option but to enroll in the three-credit hour course. If you have any questions about the exam, visit the Writing Proficiency Office website at, or call 397-4131.