Detailed Information for Chris Shao
|
Dr. Chris Shao
|
|||||
|
Marketing » Associate Professor
|
Contact Informationchris.shao@mwsu.eduMy Websites |
|||
Course Information
| Semester | Course # | Section | Course Name | Location | Days / Times | |
| Details | Spring 2013 | MKTG 4753 | 201 | Marketing Strategy | Dillard College of Business Administration 329 | MW 800 920 |
| Details | Spring 2013 | MKTG 4723 | 201 | Services Marketing | Dillard College of Business Administration 131 | TR 1100 1220 |
| Details | Spring 2013 | MKTG 4143 | 201 | Marketing Research | Dillard College of Business Administration 329 | MW 1100 1220 |
| Details | Fall 2012 | MKTG 6663 | 170 | Spec Grad Topics in Marketing | Dillard College of Business Administration 177 | M 1900 2150 |
| Details | Fall 2012 | MKTG 4143 | 101 | Marketing Research | Dillard College of Business Administration 342 | MW 1100 1220 |
| Details | Fall 2012 | BUAD 5603 | 170 | Adv Applied Business Stats | Dillard College of Business Administration 335 | MW 1730 1850 |
| Details | Summer I 2012 | MTKG 3723 | 301 | Principles of Marketing | Dillard College of Business Administration 178 | MTWR 1430 1630 |
| Details | Summer I 2012 | MKTG 4753 | 370 | Marketing Management | Dillard College of Business Administration 178 | MTWR 1640 1840 |
| Details | Spring 2012 | 4743 | 201 | Advanced Marketing Problem | Dillard College of Business Administration 345 | TR 8:00-9:20 |
| Details | Spring 2012 | 4143 | 201 | Marketing Research | Dillard College of Business Administration 342 | MW 11:00-12:20 |
| Details | Fall 2011 | 6553 | 101 | Independent Graduate Study in Marketing | Dillard College of Business Administration | |
| Details | Fall 2011 | 4723 | 170 | Services Marketing | Dillard College of Business Administration 175 | MW 0530pm-0650pm |
| Details | Fall 2011 | 4553 | 101 | Independent Study in Marketing | Dillard College of Business Administration | |
| Details | Fall 2011 | 4143 | 101 | Marketing Research | Dillard College of Business Administration 342 | MW 1100am-1220pm |
| Details | Summer I 2011 | 4753 | 301 | Marketing Management | Dillard College of Business Administration 336 | MTWR 8:00-10:00 |
| Details | Summer I 2011 | 3723 | 370 | Principles of Marketing | Dillard College of Business Administration 345 | MTWR 18:50-20:50 |
| Details | Spring 2011 | 5603 | 280 | Advanced Applied Business Statistics | Dillard College of Business Administration 342 | R 7:00-9:50pm |
| Details | Spring 2011 | 4743 | 201 | Advanced Marketing Problems | Dillard College of Business Administration 343 | TR 11:00-12:20 |
| Details | Spring 2011 | 4553 | 201 | Independent Study in Marketing | Dillard College of Business Administration 272 | |
| Details | Fall 2010 | 4753 | 170 | Marketing Management | Dillard College of Business Administration 345 |
MW |
| Details | Fall 2010 | 4203 | 101 | Promotion Management | Dillard College of Business Administration 345 |
TR |
| Details | Fall 2010 | 4143 | 101 | Marketing Research | Dillard College of Business Administration 345 |
MW |
Education Background
| Institution | Degree | Graduation Date |
| Chinese Culture University | B.A., English | 1986 |
| Pittsburg State University | M.B.A., Marketing | 1991 |
| University of Texas at Arlington | Ph.D., Marketing | 1999 |
Employment Background
| Institution | Position | Start Date / | End Date |
| Southern Arkansas University | Assistant Professor of Marketing | 1992-Sep | 1999-Dec |
| University of Texas at Arlington | Lecturer of Marketing | 2000-Aug | 2002-May |
| University of Texas at Arlington | Graduate Teaching Assistant of Marketing | 2000-Jan | 2000-Aug |
| Midwestern State University | Assistant Professor of Marketing | 2002-Aug | 2006-May |
| Midwestern State University | Associate Professor of Marketing | 2006-Aug | Present |
Research and Publications
|
Refereed Articles Winzent, D., Wilson, P. H., Shao, C. Y. , & Zhang, G. (2012). Effectiveness of Celebrity Voice-overs in Advertising Recall. Journal of Management and Business Research, 2 (1), 6-20. Johnston, C. R., Shao, C. Y., & Wilson, P. H. (in press, 2010). Job Analysis Instrument for Information Technology Project Management. Journal of Business and Behavioral Science, 21 (2). Wilson, P. H., Sager, J. K., Shao, C. Y. , & Ramser, C. (in press, 2008). The Influence of Sales Trainee Expectations on Selected Selling Outcomes. Midwestern Business and Economic Review. Shao, C. Y., Ramser, C. D., & Wilson, P. (2006). The Influence of Appropriate Service-Contact-Personnel Dress on the Dimensions of Customer Expectations of Service Quality. Southwest Business and Economics Journal, 14, 1-12. Tran, E. & Shao, C. Y. (2006). Wichita Falls Symphony Orchestra: A Descriptive Study. Midwestern Business and Economic Review, 37, 9-13. Shao, C. Y. & Ramser, C. D. (2004). Attitude toward the Approprateness of Service-Contact-Personnel Dress. Southwestern Business Administration Journal, 4 (1), 1-11. Shao, C. Y., Baker, J., & Wagner, J. (2004). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Expectation of Service Quality and Purchase Intention: The Moderating Influences of Involvement and Gender. Journal of Business Research, 57 (1), 1164-1176. Refereed Proceedings Full Paper Shao, C. (2003). Attitude Toward the Appropriateness of Service-Contact-Personnel Dress. Academy of Business Administration, 187. Shao, C. (2002). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Affect: The Moderating Influence of Gender. Academy of Business Administration, 69-76. Shao, C. (2001). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Expectations of Service Quality: The Moderating Influences of Gender and Age. Emerging Issues in Business and Technology Proceedings, 63-72. Abstract Only Tran, E., Ramser, C. D., Shao, C. Y. , & Wilson, P. (2006). The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product. International Society of Business Disciplines Conference. Tran, E. & Shao, C. Y. (2005). Influence of Income, Motivation to Conform, and Brand Differential on Store Brand Product Purchase Intent. INFORMS Marketing Science Conference. Presentation of Refereed Papers International Tran, E., Ramser, C. D. , Shao, C. Y. , & Wilson, P. (2006, November). The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product. International Society of Business Disciplines Conference, Las Vegas, Nevada. Tran, E. & Shao, C. Y. (2005, June). Influence of Income, Motivation to Conform, and Brand Differential on Store Brand Product Purchase Intent. INFORMS Marketing Science Conference, Atlanta, Georgia. Presentation of Non-Refereed Papers National Shao, C. (2003). Attitude Towards the Appropriateness of Service-Contact-Personnel Dress. Academy of Business Administration, Las Vegas, Nevada. Shao, C. (2002). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Affect: The Moderating Influence of Gender. Academy of Business Administration, Key West, Florida. Shao, C. & Ahmad, A. B. (2001). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Expectations of Service Quality: The Moderating Influences of Gender and Age. Emerging Issues in Business and Technology Proceedings, M Beach, South Carolina. Papers Under Review Shao, C. Y., Martinez, J. E. , Wilson, P. H. , & Zhang, G. G. (2008). "The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Affect and Purchase Intent," Initial submission to Southwest Business and Economics Journal. Shao, C. Y. (2006). "The Influence of Apprioriateness of Service-Contact-Personnel Dress on Customer Affect," Initial submission to Journal Of Services Marketing. Shao, C. Y. & Friesen, D. (2006). "Wichita Falls Symphony Orchestra: Users Versus Non-Users," Initial submission to Annual Advances In Business Cases. |