Detailed Information for Chris Shao

Dr. Chris Shao 
Management, Marketing, and Legal Studies
 » Professor
Office Location
Dillard College of Business Administration 292
Office Hours

Monday: 3:30pm-4:30pm,

Tuesday: 9:30am-11:00am, and 2:00pm-3:30pm,

Wednesday: 9:00am-12:00pm, and 

Thursday: 9:30am-11:00am, and 2:00pm-3:30pm.

 
Phone
Voice: (940) 397-6207
Fax: (940) 397-4280
 
 

Contact Information

chris.shao@mwsu.edu

My Websites


Course Information

  Semester Course #    Section Course Name Location Days / Times
Details Spring 2014 MKTG 4753  201  Marketing Strategy    Dillard College of Business Administration 345

TR 800 920

Details Spring 2014 MKTG 4723  201  Services Marketing    Dillard College of Business Administration 343

TR 1100 1220

Details Spring 2014 MKTG 4143  201  Marketing Research    Dillard College of Business Administration 345

MW 1400 1520

Details Fall 2013 MKTG 6663  180  Spec Grad Topics in Marketing    Dillard College of Business Administration 338

R 1900 2150

Details Fall 2013 MKTG 4753  101  Marketing Strategy    Dillard College of Business Administration 338

MW 1400 1520

Details Fall 2013 MKTG 4143  101  Marketing Research    Dillard College of Business Administration 338

MW 1100 1220

Details Summer I 2013 MKTG 4551, 4553  301  Ind Study in Marketing    Dillard College of Business Administration 
Details Summer I 2013 MKTG 3723  301  Principles of Marketing    Dillard College of Business Administration 336

MTWR 1220 1420

Details Spring 2013 MKTG 4753  201  Marketing Strategy    Dillard College of Business Administration 329

MW 800 920

Details Spring 2013 MKTG 4723  201  Services Marketing    Dillard College of Business Administration 131

TR 1100 1220

Details Spring 2013 MKTG 4143  201  Marketing Research    Dillard College of Business Administration 329

MW 1100 1220

Details Fall 2012 MKTG 6663  170  Spec Grad Topics in Marketing    Dillard College of Business Administration 177

M 1900 2150

Details Fall 2012 MKTG 4143  101  Marketing Research    Dillard College of Business Administration 342

MW 1100 1220

Details Fall 2012 BUAD 5603  170  Adv Applied Business Stats    Dillard College of Business Administration 335

MW 1730 1850

Details Summer I 2012 MTKG 3723  301  Principles of Marketing    Dillard College of Business Administration 178

MTWR 1430 1630

Details Summer I 2012 MKTG 4753  370  Marketing Management    Dillard College of Business Administration 178

MTWR 1640 1840

Details Spring 2012 4743  201  Advanced Marketing Problem    Dillard College of Business Administration 345

TR 8:00-9:20

Details Spring 2012 4143  201  Marketing Research    Dillard College of Business Administration 342

MW 11:00-12:20

Details Fall 2011 6553  101  Independent Graduate Study in Marketing    Dillard College of Business Administration 
Details Fall 2011 4723  170  Services Marketing    Dillard College of Business Administration 175

MW 0530pm-0650pm

Details Fall 2011 4553  101  Independent Study in Marketing    Dillard College of Business Administration 
Details Fall 2011 4143  101  Marketing Research    Dillard College of Business Administration 342

MW 1100am-1220pm

Details Summer I 2011 4753   301  Marketing Management     Dillard College of Business Administration 336 MTWR 8:00-10:00
Details Summer I 2011 3723   370  Principles of Marketing     Dillard College of Business Administration 345 MTWR 18:50-20:50
Details Spring 2011 5603  280  Advanced Applied Business Statistics    Dillard College of Business Administration 342

R 7:00-9:50pm

Details Spring 2011 4743  201  Advanced Marketing Problems    Dillard College of Business Administration 343

TR 11:00-12:20

Details Spring 2011 4553  201  Independent Study in Marketing    Dillard College of Business Administration 272
Details Fall 2010 4753  170  Marketing Management    Dillard College of Business Administration 345

MW
5:30 p - 6:50 p

Details Fall 2010 4203  101  Promotion Management    Dillard College of Business Administration 345

TR
11:00 a - 12:20 p

Details Fall 2010 4143  101  Marketing Research    Dillard College of Business Administration 345

MW
2:00 p - 3:20 p




Education Background

Institution Degree    Graduation Date
Chinese Culture University B.A., English 1986 
Pittsburg State University M.B.A., Marketing 1991 
University of Texas at Arlington Ph.D., Marketing 1999 



Employment Background

Institution Position Start Date / End Date
 Southern Arkansas University  Assistant Professor of Marketing  1992-Sep  1999-Dec
 University of Texas at Arlington  Lecturer of Marketing  2000-Aug  2002-May
 University of Texas at Arlington  Graduate Teaching Assistant of Marketing  2000-Jan  2000-Aug
 Midwestern State University  Assistant Professor of Marketing  2002-Aug  2006-May
 Midwestern State University  Associate Professor of Marketing  2006-08-01  2013-07-31
 Midwestern State University  Professor of Marketing  2013-08-01  



Research and Publications

Refereed Articles 

Sager, J. K., Dubinsky, A. J., Lee, S., Wilson, P. H., & Shao, C. (in press, 2013).  Salesforce Socialization Revisited: A Search for Salient constructs.  Journal of Selling and Major Account Management.  

Winzent, D., Wilson, P. H., Shao, C. Y., & Zhang, G. (2012).  Effectiveness of Celebrity Voice-overs in Advertising Recall.  Journal of Management and Business Research, 2 (1), 6-20.  

Wilson, P., Womack, L., Shao, C., & Johnston, C. (2010).  Electronic Customer Relationship Management in Automobile Retailing: One Dealership's Perspective.  Southwest Business and Economics Journal.  

Johnston, C. R., Shao, C. Y., & Wilson, P. H. (2010).  Job Analysis Instrument for Information Technology Project Management.  Journal of Business and Behavioral Science, 21 (2).  

Wilson, P. H., Sager, J. K., Shao, C. Y., & Ramser, C. (2008).  The Influence of Sales Trainee Expectations on Selected Selling Outcomes.  Midwestern Business and Economic Review.  

Shao, C. Y., Ramser, C. D., & Wilson, P. (2006).  The Influence of Appropriate Service-Contact-Personnel Dress on the Dimensions of Customer Expectations of Service Quality.  Southwest Business and Economics Journal, 14, 1-12.  

Tran, E. & Shao, C. Y. (2006).  Wichita Falls Symphony Orchestra: A Descriptive Study.  Midwestern Business and Economic Review, 37, 9-13.  

Shao, C. Y. & Ramser, C. D. (2004).  Attitude toward the Approprateness of Service-Contact-Personnel Dress.  Southwestern Business Administration Journal, 4 (1), 1-11.  

Shao, C. Y., Baker, J., & Wagner, J. (2004).  The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Expectation of Service Quality and Purchase Intention: The Moderating Influences of Involvement and Gender.  Journal of Business Research, 57 (1), 1164-1176.  

Refereed Proceedings 

Full Paper

Shao, C., Zhang, G., & Johnston, C. (2011).  Advertising Using a Facebook Application.  FBD-Decision Sciences Institute Annual Conference.  

Wilson, P., Winzent, D., Shao, C., & Zhang, G. (2011).  Effectiveness of Celebrity Voicd-Overs in Advertising.  Association of Collegiate Marketing Educators (ACME).  

Shao, C., Martinez, J. E., Wilson, P. H., & Zhang, G. G. (2009).  The Moderating Influence of Culture Value on the Relationship Between Dress and Customer Affect.  Association of Collegiate Marketing Educators (ACME).  

Shao, C. (2003).  Attitude Toward the Appropriateness of Service-Contact-Personnel Dress.  Academy of Business Administration, 187.  

Shao, C. (2002).  The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Affect: The Moderating Influence of Gender.  Academy of Business Administration, 69-76.  

Shao, C. (2001).  The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Expectations of Service Quality: The Moderating Influences of Gender and Age.  Emerging Issues in Business and Technology Proceedings, 63-72.  

Abstract Only

Staidt, S., Shao, C. Y., Stamgaugh, J., & Wilson, P. H. (2012).  The Effects of Corporate Social Responsibility on Brand Equity and Customer Value.  18th International Business Research Conference.  

Tran, E., Ramser, C. D., Shao, C. Y., & Wilson, P. (2006).  The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product.  International Society of Business Disciplines Conference.  

Tran, E. & Shao, C. Y. (2005).  Influence of Income, Motivation to Conform, and Brand Differential on Store Brand Product Purchase Intent.  INFORMS Marketing Science Conference.  

Presentation of Refereed Papers 

International

Staudt, S., Shao, C. Y., Stambaugh, J., & Wilson, P. H. (2012). The Effects of Corporate Social Responsibility on Brand Equity and Customer Value.   18th International Business Research Conference, Las Vegas, Nevada.

Tran, E., Ramser, C. D., Shao, C. Y., & Wilson, P. (2006, November). The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product.   International Society of Business Disciplines Conference, Las Vegas, Nevada.

Tran, E. & Shao, C. Y. (2005, June). Influence of Income, Motivation to Conform, and Brand Differential on Store Brand Product Purchase Intent.   INFORMS Marketing Science Conference, Atlanta, Georgia.

Presentation of Non-Refereed Papers 

National

Shao, C. (2003). Attitude Towards the Appropriateness of Service-Contact-Personnel Dress.   Academy of Business Administration, Las Vegas, Nevada.

Shao, C. (2002). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Affect: The Moderating Influence of Gender.   Academy of Business Administration, Key West, Florida.

Shao, C. & Ahmad, A. B. (2001). The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Expectations of Service Quality: The Moderating Influences of Gender and Age.   Emerging Issues in Business and Technology Proceedings, M Beach, South Carolina.

Papers Under Review 

Shao, C. Y., Martinez, J. E. , Wilson, P. H. , & Zhang, G. G. (2008). "The Effects of Appropriateness of Service-Contact-Personnel Dress on Customer Affect and Purchase Intent," Initial submission to Southwest Business and Economics Journal.

Shao, C. Y. (2006). "The Influence of Apprioriateness of Service-Contact-Personnel Dress on Customer Affect," Initial submission to Journal Of Services Marketing.

Shao, C. Y. & Friesen, D. (2006). "Wichita Falls Symphony Orchestra: Users Versus Non-Users," Initial submission to Annual Advances In Business Cases.

Working Papers 

Wilson, P. (2007). "Service Failure and Recovery by a Utility Company" targeted for The CASE Journal.

Shao, C. & Ramser, C. (2005). "The Styles of Crisis Managemet" targeted for Journal Of Retailing And Consumer Services.

Ramser, C., Rylander, D., Shao, C., & Wilson, P. (2005). "Using Perceptions of International Students in Teaching American Cultural Differences" targeted for Journal Of Marketing Education.