Detailed Information for Phillip Wilson

Dr. Phillip Wilson

Marketing
» Assistant Professor

Office Location
Dillard College of Business Administration 277

Office Hours

Phone
Voice: (940) 397-4478
Fax: (940) 397-4693

Contact Information

phillip.wilson@mwsu.edu

My Websites

Interests

Research Interests

Sales Training, Professional Selling, Marketing to Minorities, International Marketing, Teaching Assessment

Teaching Interests

Professional Selling, Consumer Behavior, Sales Management, International Marketing, Retailing

Course Information

	Semester	Course #	Section	Course Name	Location	Days / Times
Details	Spring 2013	MKTG 5513	280	Grad Seminar in Marketing	Dillard College of Business Administration 317	R 1900 2150
Details	Spring 2013	MKTG 3823	201	Consumer Behavior	Dillard College of Business Administration 177	TR 1400 1520
Details	Spring 2013	MKTG 3763	201	Professional Selling	Dillard College of Business Administration 177	TR 930 1050
Details	Fall 2012	MKTG 4723	101	Services Marketing	Dillard College of Business Administration 342	MW 930 1050
Details	Fall 2012	MKTG 3823	101	Consumer Behavior	Dillard College of Business Administration 323	TR 930 1050
Details	Fall 2012	MKTG 3763	101	Professional Selling	Dillard College of Business Administration 177	MW 1400 1520
Details	Summer II 2012	MKTG 4303	401	Sales Management	Dillard College of Business Administration 131	MTWR 1430-1630
Details	Summer II 2012	MKTG 4223	401	Retailing	Dillard College of Business Administration 177	MTWR 1010-1210
Details	Summer II 2012	BUAD 6993	401	Thesis	Dillard College of Business Administration
Details	Spring 2012	5513	270	Graduate Seminar in Marketing	Dillard College of Business Administration 317	W 19:00-21:50
Details	Spring 2012	4663	201	Special Topics in Marketing	Dillard College of Business Administration 177	TR 14:00-15:20
Details	Spring 2012	3763	201	Professional Selling	Dillard College of Business Administration 177	TR 9:30-10:50
Details	Fall 2011	3823	101	Consumer Behavior	Dillard College of Business Administration 323	MW 0930am-1050am
Details	Fall 2011	3823	102	Consumer Behavior	Dillard College of Business Administration 323	TR 0930am-1050am
Details	Fall 2011	3763	101	Professional Selling	Dillard College of Business Administration 177	TR 0200pm-0320pm
Details	Summer II 2011	4303	401	Sales Management	Dillard College of Business Administration 133	MTWR 1430-1630
Details	Summer II 2011	4223	401	Retailing	Dillard College of Business Administration 133	MTWR 1010 - 1210
Details	Spring 2011	5513	270	Graduate Seminar in Marketing	Dillard College of Business Administration 317	W 7:00-9:50pm
Details	Spring 2011	4143	201	Marketing Research	Dillard College of Business Administration 345	MW 9:30-10:50am
Details	Spring 2011	3763	201	Professional Selling	Dillard College of Business Administration 177	TR 9:30-10:50am
Details	Fall 2010	3823	101	Consumer Behavior	Dillard College of Business Administration 343	MW 9:30a - 10:50a
Details	Fall 2010	3823	102	Consumer Behavior	Dillard College of Business Administration 343	TR 9:30a - 10:50a
Details	Fall 2010	3763	101	Professional Selling	Dillard College of Business Administration 343	TR 2:00p - 3:230p

Education Background

Institution	Degree	Graduation Date
Texas Tech University	B.B.A., Management	1973
University of North Texas	M.B.A., Finance	1990
University of North Texas	Ph.D., Marketing	1999

Employment Background

Institution	Position	Start Date /	End Date
Procter & Gamble Distributing Company - Beverage Division	Section Sales Representative	1974	1979
Procter & Gamble Distributing Company - Beverage Division	Section Sales Representative	1980	1989
University of North Texas	Teaching Fellow	1991-Sep	1996-Aug
Dallas Baptist University	Adjunct Professor of Marketing	1993-Jan	2002-May
University of North Texas	Lecturer in Marketing	1996-Sep	2003-May
Texas Woman's University	Adjunct Professor	1998-Jan	2004-May

Research and Publications

Refereed Articles

Winzent, D., Wilson, P. H., Shao, C., & Zhang, G. (2012). Effectiveness of Celebrity Voice-Overs in Advertising Recall. Journal of Management and Business Research.

Wilson, P., Womack, L., Shao, C., & Johnston, C. (2011). Electronic Customer Relationship Management in Automobile Retailing: One Dealer's Perspective. Southwest Journal of Business and Economics.

Sager, J. K., Dubinsky, A. J., & Wilson, P. H. (2010). Psychological Climate Dimensions as Antecedents to Salespeople's Organizational Commitment, Turnover, Success Beliefs, and Performance. The Journal of Selling & Major Account Management.

Johnston, C. R., Shao, C. Y., & Wilson, P. H. (2009). Job Analysis Instrument for Information Technology Project Management. Journal of Business and Behavioral Science.

Wilson, P. H. (2008). A Protocol for Analyzing the Major Field Test Results. Journal of Business and Behavioral Science.

Wilson, P. H., Sager, J. K., Shao, C. Y. , & Ramser, C. (2008). The Influence of Sales Trainee Expectations on Selected Selling Outcomes. Midwestern Business and Economic Review (11), 18.

Shao, C., Ramser, C., & Wilson, P. (2006). The Influence of Appropriate Service-Contact-Personnel Dress on the Dimensions of Customer Expectations of Service Quality. Southwest Business and Economics Journal.

Wilson, P. H., Strutton, D., & Farris, II, M. T. (2003). Investigating the Perceptual Aspect of Sales Training. Journal of Personal Selling & Sales Management, 22 (2), 77-86.

Farris, II, M. T. & Wilson, P. H. (2002). Where Have All the On-Line Grocers Gone? Lessons Learned from the Demise of On-Line Grocers. Journal of Transportation Management, 13 (1), 9-18.

Refereed Proceedings

Full Paper

Johnston, C., Shao, C., Wierschem, D., Wilson, P., & Zhang, G. (2010). Consumer Self-entitlement and Customer Expectations of Service Quality. American Society of Business and Behavorial Sciences.

Wilson, P. H. (2008). A Protocol for Analyzing the Major Field Test Scores. American Society of Business and Behavorial Sciences, 15 (1), 12.

Abstract Only

Tran, E., Ramser, C. D., Shao, C. Y. , & Wilson, P. H. (2006). The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product. International Society of Business Disciplines Conference.

Rylander, D. H. & Wison, P. H. (2002). Socialization of Salespersons: Frameworks for a Dynamic Environment'. American Marketing Association Winter Educators' Conference, 13.

Presentation of Refereed Papers

International

Johnston, C. R., Shao, C. Y. , & Wilson, P. H. (2010). Job Analysis Instrument for Information Technology Project Management. American Society of Business and Behavorial Sciences, Las Vegas, Nevada.

Johnston, C., Shao, C., Wierschem, D., Wilson, P., & Zhang, G. (2010). Consumer Self-entitlement and Customer Expectations of Service Quality. American Society of Business and Behavorial Sciences, Las Vegas, Nevada.

Wilson, P. H. (2008, February). A Protocol for Analyzing the Major Field Test Scores. American Society of Business and Behavorial Sciences, Las Vegas, Nevada.

Forrester, R. C., Wilson, P. H. , & Chelte, A. F. (2007, February). Four Stars Auto Ranch: Using Auto Manufacturer Research Reports. American Society for Business and Behavioral Science (ASBBS), Las Vegas, Nevada.

Tran, E., Ramser, C., Shao, C., & Wilson, P. (2007). The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product. International Society of Business Disciplines Conference, Atlanta, Georgia.

National

Winzent, D., Wilson, P., Shao, C., & Zhang, G. (2011). Effectiveness of Celebrity Voice-overs in Advertising Recall. Association of Collegiate Marketing Educators (ACME), Houston, Texas.

Papers Under Review

Wilson, P., Sager, J., Dubinsky, A., & Lewin, J. (2012). "Factors Influencing the Impact of Sales Training: Test of a Model," 1st revise and resubmit to European Management Journal.

Sager, J. K., Dubinsky, A. J. , Rylander, D., & Wilson, P. H. (2012). "Assessing Three Models of Salesforce Newcomer Socialization," Initial submission to Journal of Management Issues.