Detailed Information for Phillip Wilson

Dr. Phillip Wilson 
Management, Marketing, and Legal Studies
 » Associate Professor of Marketing
Office Location
Dillard College of Business Administration 277
Office Hours

MW 9:30a-11:00a,

TR 11:00a-12:00p,

MTW 3:30p-4:300p

and by appointment

Thursday afternoon - Department, College, and University meetings

Friday 8:00a-5:00p - Intellectual Contribution Research

 

 
Phone
Voice: (940) 397-4478
Fax: (940) 397-4693
 
 

Contact Information

phillip.wilson@mwsu.edu

My Websites

Interests

Research Interests

Sales Training, Professional Selling, Marketing to Minorities, International Marketing, Teaching Assessment

Teaching Interests

Professional Selling, Consumer Behavior, Sales Management, International Marketing, Retailing


Course Information

  Semester Course #    Section Course Name Location Days / Times
Details Fall 2014 MKTG 4143  101  Marketing Research    Dillard College of Business Administration 342

TR 0200 0320

Details Fall 2014 MKTG 3723  180  Principles of Marketing    Dillard College of Business Administration 328

TR 1730 1850

Details Fall 2014 MKTG 3823  101  Consumer Behavior    Dillard College of Business Administration 328

TR 0930 1050

Details Fall 2014 MKTG 3763  101  Professional Selling    Dillard College of Business Administration 328

MW 0200 0320

Details Summer II 2014 MKTG 5513  x40  Grad Seminar in Marketing    Dillard College of Business Administration 

ONLINE

Details Summer II 2014 MKTG 4223  401  Retailing    Dillard College of Business Administration 177

MTWR 1010 1210

Details Spring 2014 MKTG 5513  270  Grad Seminar in Marketing    Dillard College of Business Administration 317

M 1900 2150

Details Spring 2014 MKTG 3823  201  Consumer Behavior    Dillard College of Business Administration 177

TR 1400 1520

Details Spring 2014 MKTG 3763  201  Professional Selling    Dillard College of Business Administration 177

TR 0930 1050

Details Fall 2013 MKTG 3823  101  Consumer Behavior    Dillard College of Business Administration 323

TR 930 1050

Details Fall 2013 MKTG 3763  101  Professional Selling    Dillard College of Business Administration 323

TR 1400 1520

Details Fall 2013 MKTG 3723  180  Principles of Marketing    Dillard College of Business Administration 323

TR 1730 1850

Details Summer II 2013 4223  401  Retailing    Dillard College of Business Administration 177

MTWR 1010 1210

Details Spring 2013 MKTG 5513  280  Grad Seminar in Marketing    Dillard College of Business Administration 317

R 1900 2150

Details Spring 2013 MKTG 3823  201  Consumer Behavior    Dillard College of Business Administration 177

TR 1400 1520

Details Spring 2013 MKTG 3763  201  Professional Selling    Dillard College of Business Administration 177

TR 930 1050

Details Fall 2012 MKTG 4723  101  Services Marketing    Dillard College of Business Administration 342

MW 930 1050

Details Fall 2012 MKTG 3823  101  Consumer Behavior    Dillard College of Business Administration 323

TR 930 1050

Details Fall 2012 MKTG 3763  101  Professional Selling    Dillard College of Business Administration 177

MW 1400 1520

Details Summer II 2012 MKTG 4303  401  Sales Management    Dillard College of Business Administration 131

MTWR 1430-1630

Details Summer II 2012 MKTG 4223  401  Retailing    Dillard College of Business Administration 177

MTWR 1010-1210

Details Summer II 2012 BUAD 6993  401  Thesis    Dillard College of Business Administration 
Details Spring 2012 5513  270  Graduate Seminar in Marketing    Dillard College of Business Administration 317

W 19:00-21:50

Details Spring 2012 4663  201  Special Topics in Marketing    Dillard College of Business Administration 177

TR 14:00-15:20

Details Spring 2012 3763  201  Professional Selling    Dillard College of Business Administration 177

TR 9:30-10:50

Details Fall 2011 3823  101  Consumer Behavior    Dillard College of Business Administration 323 MW 0930am-1050am
Details Fall 2011 3823  102  Consumer Behavior    Dillard College of Business Administration 323 TR 0930am-1050am
Details Fall 2011 3763  101  Professional Selling    Dillard College of Business Administration 177 TR 0200pm-0320pm
Details Summer II 2011 4303   401   Sales Management     Dillard College of Business Administration 133
MTWR 1430-1630
Details Summer II 2011 4223   401   Retailing     Dillard College of Business Administration 133 MTWR 1010 - 1210
Details Spring 2011 5513  270  Graduate Seminar in Marketing    Dillard College of Business Administration 317

W 7:00-9:50pm

Details Spring 2011 4143  201  Marketing Research    Dillard College of Business Administration 345

MW 9:30-10:50am

Details Spring 2011 3763  201  Professional Selling    Dillard College of Business Administration 177

TR 9:30-10:50am

Details Fall 2010 3823  101  Consumer Behavior    Dillard College of Business Administration 343

MW
9:30a - 10:50a

Details Fall 2010 3823  102  Consumer Behavior    Dillard College of Business Administration 343

TR
9:30a - 10:50a

Details Fall 2010 3763  101  Professional Selling    Dillard College of Business Administration 343

TR
2:00p - 3:230p




Education Background

Institution Degree    Graduation Date
Texas Tech University B.B.A., Management 1973 
University of North Texas M.B.A., Finance 1990 
University of North Texas Ph.D., Marketing 1999 



Employment Background

Institution Position Start Date / End Date
 Procter & Gamble Distributing Company - Beverage Division  Section Sales Representative  1974  1979
 Procter & Gamble Distributing Company - Beverage Division  Section Sales Representative  1980  1989
 University of North Texas  Teaching Fellow  1991-Sep  1996-Aug
  Dallas Baptist University  Adjunct Professor of Marketing  1993-Jan  2002-May
 University of North Texas  Lecturer in Marketing  1996-Sep  2003-May
 Texas Woman's University  Adjunct Professor  1998-Jan  2004-May
 Midwestern State University  Assistant Professor of Marketing  2003-08-01  2012-07-31
 Midwestern State University  Associate Professor of Marketing  2012-08-01  



Research and Publications

Refereed Articles 

Sager, J., Dubinsky, A., Wilson, P., & Shao, C. (2014).  Factors Influencing the Impact of Sales Training: Test of a Model.   International Journal of Marketing Studies.  

Sager, J. K., Dubinsky, A. J., Lee, S., Wilson, P. H., Shao, C. Y., David H. Rylander, Texas Woman's University, United States of America (2014).  Salesforce Socialization Revisited: A Search for Salient Constructs.   Journal of Selling and Major Account Management.  

Winzent, D., Wilson, P. H., Shao, C., & Zhang, G. (2012).  Effectiveness of Celebrity Voice-Overs in Advertising Recall.   Journal of Management and Business Research.  

Wilson, P., Womack, L., Shao, C., & Johnston, C. (2011).  Electronic Customer Relationship Management in Automobile Retailing: One Dealer's Perspective.   Southwest Journal of Business and Economics.  

Sager, J. K., Dubinsky, A. J., & Wilson, P. H. (2010).  Psychological Climate Dimensions as Antecedents to Salespeople's Organizational Commitment, Turnover, Success Beliefs, and Performance.   the Journal of Selling & Major Account Management.  

Johnston, C. R., Shao, C. Y., & Wilson, P. H. (2010).  Job Analysis Instrument for Information Technology Project Management.   Journal of Business and Behavioral Science, 21 (2), 139-152.  

Wilson, P. H. (2008).  A Protocol for Analyzing the Major Field Test Results.   Journal of Business and Behavioral Science.  

Wilson, P. H., Sager, J. K., Shao, C. Y., & Ramser, C. (2008).  The Influence of Sales Trainee Expectations on Selected Selling Outcomes.   Midwestern Business and Economic Review (11), 18.  

Shao, C., Ramser, C., & Wilson, P. (2006).  The Influence of Appropriate Service-Contact-Personnel Dress on the Dimensions of Customer Expectations of Service Quality.   Southwest Business and Economics Journal.  

Wilson, P. H., Strutton, D., & Farris, II, M. T. (2003).  Investigating the Perceptual Aspect of Sales Training.   Journal of Personal Selling & Sales Management, 22 (2), 77-86.  

Farris, II, M. T. & Wilson, P. H. (2002).  Where Have All the On-Line Grocers Gone? Lessons Learned from the Demise of On-Line Grocers.   Journal of Transportation Management, 13 (1), 9-18.  

Refereed Proceedings 

Full Paper

Johnston, C., Shao, C., Wierschem, D., Wilson, P., & Zhang, G. (2010).  Consumer Self-entitlement and Customer Expectations of Service Quality.   American Society of Business and Behavorial Sciences.  

Wilson, P. H. (2008).  A Protocol for Analyzing the Major Field Test Scores.   American Society of Business and Behavorial Sciences, 15 (1), 12.  

Abstract Only

Tran, E., Ramser, C. D., Shao, C. Y., & Wilson, P. H. (2006).  The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product.   International Society of Business Disciplines Conference.  

Rylander, D. H. & Wison, P. H. (2002).  Socialization of Salespersons: Frameworks for a Dynamic Environment'.   American Marketing Association Winter Educators' Conference, 13.