Detailed Information for Guoying (Grace) Zhang

Refereed Articles 

Winzent, D., Wilson, P. H., Shao, C. Y. , & Zhang, G. (2012).  Effectiveness of Celebrity Voice-overs in Advertising Recall.  Journal of Management and Business Research, 2 (1), 6-20.  

Peng, J., Fu, Z., Zhang, G., & Tan, Y. (in press, 2011).  Exploring Innovation in the Context of Employee Relationship and IT-Enabled Knowledge Sharing.  Lecture Notes in Business Information Processing.  

Dey, D., Lahiri, A., & Zhang, G. (in press, 2012).  Hacker Behavior, Network Effects, and the Security Software Market.  Journal of Management Information Systems.  

Zhang, G., Dubinsky, A. J., & Tan, Y. (2011).  Impact of Blogs on Sales Revenue: Test of a Network Model.  International Journal of Virtual Communities and Social Networking, 3 (2), 68-82.  

Zhang, G. & Johnston, C. R. (2010).  Employment and the Academic Performance of Undergraduate Business Students.  Southwestern Business Administration Journal, 10 (2), 54-83.  

Peng, J., Zhang, G., Chen, R., & Tan, Y. (2011).  Impacts of Essential Elements of Management on IT Application Maturity - A Perspective from Firms in China.  Decision Support Systems, 51 (1), 88-98.  

Wierschem, D., Zhang, G., & Johnston, C. (in press, 2011).  Information Technology Certification Value: an initial response from employers.  Journal of International Technology and Information Management.  

Peng, J. & Zhang, G. (2011).  Path Analysis of IT Application Maturity.  International Journal of Networking and Virtual Organisations, 10 (3/4), 2012.  

Dubinsky, A. J., Zhang, G., & Wood, M. (2010).  Revelations from Data Mining: A Case Study of a Sales Territory.  Journal of Selling and Major Account Management, 10 (2), 8-26.  

Kaya, C. C., Zhang, G., Tan, Y., & Mookerjee, V. S. (2009).  An Admission-Control Technique for Delay Reduction in Proxy Caching.  Decision Support Systems, 46 (2), 594-603.  

Refereed Proceedings 

Full Paper

Dey, D., Lahiri, A., & Zhang, G. (in press, 2012).  Network Externality in Security Software Market.  Hawaii International Conference on System Sciences (HICSS).  

Peng, J., Fu, Z., Zhang, G., & Tan, Y. (in press, 2011).  Exploring Innovation in the Context of Employee Relationship and IT-enabled Knowledge Sharing.  the 10th Workshop on E-Business (WEB).  

Shao, C. Y., Martinez, J. E., Wilson, P. H. , & Zhang, G. (2009).  The Moderating Influence of Cultural Values on the Relationship Between Dress and Customer Affect.  Association of Collegiate Marketing Educators (ACME).  

Zhang, G. & Shao, C. Y. (2009).  Optimal Diffusion Strategy of Advertising using a Facebook Application.  15th Americas Conference on Information Systems.  

Dey, D. & Zhang, G. (2009).  Vertical Differentiation in the Market for Security Software.  Pacific Asia Conference on Information Systems 2009.  

Zhang, G. & Tan, Y. (2009).  Word-of-Mouth Communication in a Network of Blogs.  The 3rd China Summer Workshop on Information Management.  

Zhang, G., Kannan, K., & Tan, Y. (2006).  Optimal Patching Effort against Internet Worms.  Workshop On Information Technology and Systems 2006.  

Abstract Only

Wierschem, D. C., Zhang, G., & Johnston, C. R. (in press, 2012).  Information Technology Credential Value - From the Perspective of Industry Employers.  Decision Sciences Institute, Southwest Region.  

Zhang, G., Johnston, C., & Shao, C. (2011).  Advertising using Facebook Application.  Decision Sciences Institute, Southwest Region.  

Zhang, G. & Johnston, C. R. (2010).  Student Employment and Academic Performance at the University Level.  Decision Sciences Institute, Southwest Region.  

Zhang, G. & Johnston, C. (2009).  The Role of Employment in Academic Performance.  Decision Sciences Institute, Southwest Region.  

Presentation of Refereed Papers 

International

Zhang, G. & Shao, C. Y. (2009). Optimal Diffusion Strategy of Advertising using a Facebook Application.   15th Americas Conference on Information Systems, San Francisco, California.

Zhang, G. & Tan, Y. (2009). Word of Mouth Communication in a Network of Blogs.   The 3rd China Summer Workshop on Information Management, Guangzhou, China.

Zhang, G. (2006, December). Information Security: Patch Management, Security Market, and Vendor Learning.   Doctoral Consortium, International Conference on Information Systems, Milwaukee, Wisconsin.

National

Zhang, G. (2005, June). Optimal Security Patching Policies.   Doctoral Consortium, Centers for International Business Education and Research, Seattle, Washington.

Regional

Wierschem, D., Zhang, G., & Johnston, C. (2012). Information Technology Credential Value  from the Perspective of Industry Employers.   Southwest Region of the Decision Sciences Institute, Annual Meeting, New Orleans, Louisiana.

Zhang, G., Shao, C., & Johnston, C. (2011). Advertising using Facebook Application.   Southwest Region of the Decision Sciences Institute, Annual Meeting, Houston, Texas.

Zhang, G. & Johnston, c. (2010). Student Employment and Academic Performance at the University Level.   Decision Sciences Institute, Southwest Region, Dallas, Texas.

Zhang, G. & Johnston, C. (2009, February). The Role of Employment in Academic Performance.   Decision Sciences Institute, Southwest Region, Oklahoma City, Oklahoma.

Presentation of Non-Refereed Papers 

International

Zhang, G. & Tan, Y. (2009). Learning from Past Failures: an Empirical Study of Security Vulnerabilities.   INFORMS, San Diego, California.

Local

Zhang, G., Shao, C., & Johnston, C. (2011). Do 'Good Students' that work just find a way to be good?   MSU Scholarship Colloquium, Wichita Falls, Texas.

Research Grants 

Funded

2011: Zhang, G., Faculty Research Grant, Midwestern State University

2009: Zhang, G. & Johnston, C., Faculty Research Grant, Midwestern State University